Ngā Kamupene Haereere Ipurangi e Whakatairanga ana i te Pūnaha Pāpori, Waea Pūkoro, me te Pono

I piki haere tonu ngā whakapaunga hokohoko a ngā kamupene haereere ipurangi nunui i te hauwhā tuarua, ahakoa he tohu kei te aro nuihia te kanorau o ngā whakapaunga.

I piki ake te haumitanga hokohoko me te hoko a ngā kamupene pēnei i a Airbnb, Booking Holdings, Expedia Group me Trip.com Group i ia tau i te hauwhā tuarua. Ko te nui o te whakapaunga hokohoko, $4.6 piriona te tapeke i te hauwhā tuarua, ki te whakaritea ki te $4.2 piriona i ia tau, he tohu tēnei mō te whakataetae nui i roto i te mākete me te roa o te mahi a ngā tari haere ipurangi ki te pana i ngā kaihoko ki roto i te awaawa i te tihi.

I whakapau a Airbnb i te $573 miriona ki ngā hoko me te hokohoko, e tohu ana i te 21% o te moni whiwhi, ā, he pikinga ake i te $486 miriona i te hauwhā tuarua o te tau 2023. I roto i tana karangatanga whiwhinga hauwhā, i kōrero te tumuaki pūtea a Ellie Mertz mō ngā pikinga haere o te hokohoko mahi, ā, i mea ia kei te pupuri tonu te kamupene i "ngā hua tino teitei."

Kua kī anō te tūāpapa noho e matapaetia ana e ia ka nui ake te pikinga o ngā whakapaunga hokohoko i te pikinga o ngā moni whiwhi i te hauwhā tuatoru i a ia e titiro ana ki te whakawhānui atu ki ngā whenua hou, tae atu ki Colombia, Peru, Argentina me Chile.

I taua wā, i ripoata a Booking Holdings i te tapeke o ngā whakapaunga hokohoko i te hauwhā tuarua o te $1.9 piriona, he pikinga paku ake i ia tau mai i te $1.8 piriona, ā, e tohu ana i te 32% o ngā moni whiwhi. I whakanuia e te Perehitini me te Tumu Whakarae, a Glenn Fogel, tana rautaki hokohoko pāpāho pāpori hei wāhanga e whakapiki ake ana te kamupene i ngā whakapaunga.

I kōrero anō a Fogel mō te pikinga ake o te tokomaha o ngā kaihaerere hohe, ā, i kī ia kei te tere ake te tipu o ngā kaihaerere auau mō te Booking.

"Mō te whanonga tono tika, e harikoa ana mātou ki te kite kei te tere haere tonu te tipu o te hongere tono tika i ngā pō rūma i whiwhihia mā roto i ngā hongere hokohoko utu," tana kī.

I te Expedia Group, i piki ake ngā whakapaunga hokohoko mā te 14% ki te $1.8 piriona i te hauwhā tuarua, e tohu ana i te taha raki o te 50% o ngā moni whiwhi a te kamupene, mai i te 47% i te hauwhā tuarua o te tau 2023. I whakamārama te tumuaki pūtea a Julie Whalen kua whakaitihia ngā utu hokohoko i te tau kua hipa i te wā i whakaotihia ai ngā mahi i runga i tana puranga hangarau me te whakarewatanga o te kaupapa pono One Key. I kī te kamupene kua pā te nekehanga ki a Vrbo, ko te tikanga he "pikinga kua whakaritea mō ngā whakapaunga hokohoko" i runga i te waitohu me ngā mākete o te ao i tēnei tau.

I roto i tētahi karanga whiwhinga moni, i kī te Tumu Whakahaere Matua a Ariane Gorin kei te "tirotiro puku te kamupene i ngā mea e akiaki ana i ngā whanonga auau, tae atu ki te pono me te whakamahinga o ngā taupānga, ahakoa he whakapau moni ki te One Key Cash, he tango rānei i ngā hua e whakahohea ana e te [mātauranga horihori] pērā i ngā matapae utu."

I tāpiri atu ia kei te titiro te kamupene ki ētahi atu huarahi hei "whakatikatika i ngā whakapaunga hokohoko."

I whakapiki ake hoki a Trip.com Group i ana whakapaunga hoko me te hokohoko i te hauwhā tuarua, me te haumi a te OTA o Haina ki te $390 miriona, he pikinga 20% ia tau. Ko te whika nei e tohu ana i te 22% o te moni whiwhi, ā, i kī te kamupene ko te pikinga ake o ngā mahi whakatairanga hokohoko hei "whakatairanga i te tipu pakihi," inā koa mō tana OTA o te ao.

I te whakaata i te rautaki a ētahi atu OTA, i kī te kamupene kei te "aro tonu ki tā mātou rautaki pūkoro-tuatahi." I tāpiri atu ko te 65% o ngā whakawhitiwhitinga i runga i te tūāpapa OTA o te ao i ahu mai i te tūāpapa pūkoro, ka piki ki te 75% i Āhia.

I roto i tētahi waeatanga whiwhinga moni, i kī te tumuaki pūtea a Cindy Wang ko te nui o ngā whakawhitiwhitinga mai i te hongere waea pūkoro "ka āwhina i a mātou ki te whai pānga kaha, inā koa ki ngā whakapaunga hoko [me] te hokohoko mō te wā roa."