Me pēhea te whakapai ake a te AI i roto i te manaaki manuhiri i te wheako kiritaki whaiaro

Me pēhea te whakapai ake a te AI i roto i te Manaaki Manuhiri i te Wheako Kaihoko Whaiaro – Whiwhinga Whakaahua EHL Hospitality Business School

Mai i te ratonga rūma e whakamahia ana e te AI e mōhio ana ki te kai tino pai a tō manuhiri i waenganui pō ki ngā karetao kōrerorero e tuku tohutohu haereere ana pērā i te tangata e haereere ana i te ao, ko te matauranga horihori (AI) i roto i te manaaki manuhiri he rite ki te whai i tētahi unikōne i roto i tō māra hōtēra. Ka taea e koe te whakamahi hei kukume i ngā kiritaki, hei miharo i a rātou ki ngā wheako ahurei, whaiaro, me te ako atu mō tō pakihi me ngā kiritaki kia noho whakamua ai koe. Ahakoa kei te whakahaere koe i tētahi hōtēra, wharekai, ratonga haereere rānei, ko te AI te kaiawhina hangarau ka taea te wehewehe i a koe me tō waitohu.

Kei te whai pānga kē te matauranga horihori ki te umanga, inā koa i roto i te whakahaere wheako manuhiri. I reira, ka hurihia ngā taunekeneke a te kiritaki, ka whakaratohia he āwhina tere, 24/7 ki ngā manuhiri. I taua wā anō, ka wātea ngā kaimahi hōtēra ki te whakapau i te wā ki ngā taipitopito iti e whakaharikoa ana i ngā kiritaki, e menemene ana hoki rātou.

I konei, ka rukuhia e mātou te ao raraunga o te AI kia kitea ai te āhua o tana hanga hou i te umanga, me te āhei i ngā pakihi manaaki manuhiri ki te tuku whakawhaiaro puta noa i te haerenga kiritaki, ā, hei whakarei ake i te wheako manuhiri.

E hiahia ana ngā kiritaki ki ngā wheako whaiaro

Kei te huri haere tonu ngā hiahia o ngā kiritaki ki te manaaki manuhiri, ā, i tēnei wā, ko te whakawhaiaro te mea nui o te rā. I kitea i roto i tētahi rangahau i whakahaerehia i te neke atu i te 1,700 manuhiri hōtēra, he hononga tika te whakawhaiaro ki te pai o ngā kiritaki, ā, 61% o ngā kaiwhakautu i kī mai kei te pai rātou ki te utu nui ake mō ngā wheako kua whakaritea. Heoi, 23% anake i kī mai kua nui te whakawhaiaro i muri i te noho hōtēra tata nei.

I kitea i tētahi atu rangahau, e 78% o ngā kaihaerere he nui ake te tūponotanga ki te tuhi i ngā wāhi noho e tuku ana i ngā wheako whaiaro, ā, tata ki te haurua o ngā kaiwhakautu e hiahia ana ki te whakapuaki i ngā raraunga whaiaro e hiahiatia ana hei whakarite i tō rātou noho. Ko tēnei hiahia mō ngā wheako whaiaro he mea tino kitea i waenga i ngā uri o te rautau rua me te reanga Z, arā, e rua ngā rōpū e whakapau moni nui ana ki te haereere i te tau 2024. I runga i ēnei tirohanga, he mārama ko te kore e tuku i ngā āhuatanga whaiaro he whai wāhitanga ngaro ki te wehewehe i tō waitohu me te hoatu ki ngā kaihoko te mea e hiahiatia ana e rātou.

Te Wāhi e Tūtaki ai te Whakawhaiaro me te AI

He hiahia nui tō te tangata ki ngā wheako manaaki ahurei e hāngai ana ki ngā hiahia o ia tangata, ā, he tokomaha ngā tūruhi e pai ana ki te utu nui mō ēnei. Mā ngā taunakitanga, ngā ratonga, me ngā whakaurunga kua whakaritea ka taea te waihanga i tētahi wheako e kore e warewaretia, me te whakarei ake i te pai o te makona o ngā kiritaki, ā, ko te AI whakaputa he taputapu ka taea e koe te whakamahi hei whakatutuki i aua wheako.

Ka taea e te AI te whakahaere aunoa i ngā māramatanga me ngā mahi mā te tātari i te nui o ngā raraunga kiritaki me te ako mai i ngā taunekeneke a ngā kaiwhakamahi. Mai i ngā taunakitanga haere kua whakaritea ki ngā tautuhinga rūma kua whakaritea, ka taea e te AI te tuku i te whānuitanga o ngā whakaritenga kāore i taea i mua hei tautuhi anō i te huarahi e whakatata atu ai ngā kamupene ki te ratonga kiritaki.

He mea whakamiharo ngā painga o te whakamahi i te AI i tēnei ara. Kua kōrerohia kētia e tātou te hononga i waenga i ngā wheako whaiaro me te makona o te kiritaki, ā, koinei te mea ka taea e te AI te hoatu ki a koe. Mā te waihanga i ngā wheako e kore e warewaretia mō ō kiritaki ka hanga hononga kare ā-roto ki tō waitohu. E whakaaro ana ō kiritaki kei te mārama koe ki a rātou, ka whakarei ake i te whakawhirinaki me te pono, ā, ka nui ake te tūponotanga ka hoki mai rātou ki tō hōtēra me te taunaki atu ki ētahi atu.

He aha tonu te Matauranga Horihori (AI)?

I tōna āhua māmā noa iho, ko te AI te hangarau e āhei ai ngā rorohiko ki te whakatauira i te hinengaro tangata. Ka pau ngā raraunga i te AI hei mārama ake i te ao huri noa. Kātahi ka taea e ia te whakamahi i aua māramatanga hei mahi i ngā mahi, hei taunekeneke, hei whakaoti rapanga i te huarahi e hono noa ana koe ki te hinengaro tangata.

Kāore te AI i te hangarau o te ao o āpōpō. Kei konei tonu, kei nāianei tonu, me ngā tauira maha o te AI kua huri kē i ō tātou oranga o ia rā. Ka kitea te awe me te whai hua o te AI i roto i ngā taputapu kāinga atamai, ngā kaiawhina reo mamati, me ngā pūnaha aunoatanga waka.

Ngā Tikanga Whaiaro AI i roto i te Manaaki Manuhiri

Kei te whakamahi kē te umanga manaaki manuhiri i ētahi tikanga whakawhaiaro AI, engari ko ētahi he nui akeauahaā, kei te tīmata noa te tūhuratia.

Ngā Taunakitanga Whakarite

Ka whakamahia e ngā miihini tūtohutanga ngā rauropi AI hei tātari i ngā manakohanga me ngā whanonga o mua a te kiritaki, ā, hei whakarato taunakitanga whaiaro mō ngā ratonga me ngā wheako i runga i aua raraunga. Ko ngā tauira noa i roto i te rāngai manaaki manuhiri ko ngā whakaaro mō ngā mōkihi haere kua whakaritea, ngā taunakitanga kai mō ngā manuhiri, me ngā whakaurunga rūma kua whakaritea i runga i ngā manakohanga takitahi.

Ko tētahi o aua taputapu, ko te taputapu Guest Experience Platform Duve, kei te whakamahia kētia e te neke atu i te 1,000 waitohu i roto i te 60 whenua.

Ratonga Kaihoko 24/7/2020

Ka taea e ngā kaiawhina mariko me ngā karetao kōrerorero e whakamahia ana e te AI te whakahaere i ngā tono ratonga kiritaki maha, ā, kei te matatau haere rātou ki ngā pātai ka taea e rātou te whakautu me te āwhina ka taea e rātou te whakarato. Ka tukuna e rātou he pūnaha whakautu 24/7, ka taea te whakarato taunakitanga whaiaro, me te whakaiti i te maha o ngā waeatanga e haere ana ki ngā kaimahi o te tēpu o mua. Mā tēnei ka taea e ngā kaimahi te whakapau i te wā roa ake ki ngā take ratonga kiritaki kei reira te pānga tangata e whai hua ana.

Ngā Taiao Rūma Whakapai Ake

Whakaarohia kei te hikoi koe ki roto i te rūma hōtēra e tino mahana ana, e whakamārama ana i te āhua e pai ana ki a koe, kua whakakīia kētia tō pouaka tino pai ki runga i te tēpu, kua takoto te inu e pai ana ki a koe i runga i te tēpu, ā, ko te moenga me te urunga he tino mārō tonu i te āhua e pai ana ki a koe.

Ahakoa he mea whakamīharo pea tēnei, ka taea tonu tēnei mā te whakamahi i te AI. Mā te whakauru i te mātauranga horihori ki ngā taputapu Ipurangi o ngā Mea, ka taea e koe te whakahaere aunoa i te mana o ngā whakamahana, ngā rama, me ngā pūnaha whakangahau kia rite ki ngā hiahia o ō manuhiri.

Pukapuka Whaiaro

Ka tīmata te wheako o te manuhiri ki tō waitohu i mua noa atu i tā rātou takiuru ki tō hōtera. Ka taea e te AI te tuku ratonga pukapuka whaiaro ake mā te tātari i ngā raraunga a te kiritaki, te tūtohu i ngā hōtera motuhake, te taunaki rānei i ngā tāpiringa e rite ana ki ā rātou manakohanga.

Kua whakamahia pai tēnei rautaki e te kamupene hōtēra nui a Hyatt. I mahi tahi rātou me Amazon Web Services ki te whakamahi i ngā raraunga a te kiritaki hei taunaki i ngā hōtēra motuhake ki āna kiritaki, kātahi ka tūtohu i ngā tāpiringa e pai ana ki a rātou. Nā tēnei kaupapa anake i whakapiki ake i ngā moni whiwhi a Hyatt mā te tata ki te $40 miriona i roto i ngā marama e ono noa iho.

Ngā Wheako Kai Whakaritea

Ka taea hoki e ngā pūmanawa e whakamahia ana e te AI me te ako mīhini te waihanga i ngā wheako kai whaiaro mō ngā reka me ngā whakaritenga motuhake. Hei tauira, mēnā he here kai tā te manuhiri, ka taea e te AI te āwhina i a koe ki te whakarato i ngā kōwhiringa tahua kua whakaritea. Ka taea hoki e koe te whakarite kia whiwhi ngā manuhiri auau i tā rātou tēpu tino pai, ā, ka taea hoki e koe te whakarite i te rama me te puoro.

Mahere Haerenga Katoa

Mā te AI, ka taea e koe te whakarite i te noho katoa o te manuhiri i runga i ō rātou whanonga me ngā hiahia o mua. Ka taea e koe te tuku atu ki a rātou he whakaaro mō ngā ratonga hōtēra, ngā momo rūma, ngā whiringa whakawhiti rererangi, ngā wheako kai, me ngā mahi ka taea e rātou te pārekareka i a rātou e noho ana. Ka uru atu pea ki tēnā he whakaaro i runga i ngā āhuatanga pēnei i te wā o te rā me te rangi.

Ngā Here o te AI i roto i te Manaaki Manuhiri

Ahakoa tōna pūmanawa me ōna angitu i roto i ngā tini wāhanga,AI i roto i te manaaki manuhirikei te mau tonu ngā herenga me ngā uauatanga. Ko tētahi wero ko te āheinga o te nekehanga mahi i te mea ka riro i te AI me te aunoatanga ētahi mahi. Ka arahi pea tēnei ki te ātete a ngā kaimahi me ngā uniana me ngā āwangawanga mō te pānga ki ngā ōhanga ā-rohe.

He mea nui te whakawhaiaro i roto i te umanga manaaki manuhiri, engari he uaua pea mā te AI te whakatutuki i te taumata kotahi ki ngā kaimahi tangata. He wāhanga tonu kei reira ngā herenga o te AI ki te mārama me te urupare ki ngā kare ā-roto me ngā matea uaua o te tangata.

Kei reira anō ngā āwangawanga mō te tūmataitinga me te haumarutanga o ngā raraunga. He maha ngā wā ka whakawhirinaki ngā pūnaha AI i roto i te umanga manaaki manuhiri ki te nui o ngā raraunga a te kiritaki, ka ara ake ngā pātai mō te āhua o te penapena me te whakamahinga o ēnei mōhiohio. Hei whakamutunga, kei reira te take o te utu me te whakatinanatanga - he utu nui te whakauru i te AI ki roto i ngā pūnaha manaaki manuhiri o nāianei, ā, me nui pea ngā huringa ki ngā hanganga me ngā tukanga.

I tae atu tētahi tira ākonga EHL ki te Huihuinga HITEC 2023 i Dubai hei wāhanga o te Kaupapa Haereere Mātauranga a EHL. Nā te hui, he wāhanga o Te Whakaaturanga Hōtera, i huihui ngā kaiārahi ahumahi mā roto i ngā panui, ngā kōrero, me ngā wānanga. I whai wāhi ngā ākonga ki ngā kauhau matua me ngā matapakinga me te āwhina i ngā kawenga whakahaere. I arotahi te hui ki te whakamahi i te hangarau hei whakaputa moni whiwhi, ā, i aro atu ki ngā wero i roto i te umanga manaaki manuhiri, pērā i te mātauranga horihori, te hangarau matomato, me ngā raraunga nui.

I a rātou e whakaaroaro ana ki tēnei wheako, ka whakatau ngā ākonga ehara te hangarau i te otinga mō ngā mea katoa o te umanga manaaki manuhiri:

I kite mātou i te whakamahinga o te hangarau hei whakarei ake i te whai huatanga me te wheako o ngā manuhiri: mā te tātari i ngā raraunga nui ka taea e ngā kaihōtera te kohikohi i ngā māramatanga, ā, ka taea ai te whakarite i te haerenga a ā rātou manuhiri. Heoi, i mōhio mātou he mea nui tonu te mahana, te aroha, me te manaaki takitahi a ngā tohunga manaaki manuhiri, ā, he mea kore e taea te whakakapi. Mā te pā o te tangata ka maioha ngā manuhiri, ā, ka waiho he whakaaro pumau ki a rātou.

Te Whakataurite Aunoatanga me te Pā o te Tangata

Ko te kaupapa matua o te umanga manaaki manuhiri ko te mahi ki te tangata, ā, mā te whakamahi i te AI, ka taea e koe te āwhina i a koe ki te mahi i tēnā mea kia pai ake. Mā te whakamahi i te AI hei whakawhaiaro i te haerenga a te manuhiri, ka taea e koe te hanga i te pono o te kiritaki, te whakarei ake i te makona, me te whakatairanga i te...ngā moni whiwhiHeoi anō, he mea nui tonu te pānga tangata. Mā te whakamahi i te AI hei tāpiri i te pānga tangata, kaua hei whakakapi, ka taea e koe te waihanga hononga whai tikanga, me te tuku wheako kiritaki he mea nui. Tērā pea kua tae ki te wā ki te whakauru i te AI ki roto i tō hōtēra.rautaki auahaā, ka tīmata ki te whakatinana.