Tātaritanga mākete umanga hōtēra i te tau 2023: E matapaetia ana ka eke te rahi o te mākete umanga hōtēra o te ao ki te US$600 piriona i te tau 2023

I. Kupu Whakataki

I te whakaoranga o te ōhanga o te ao me te tipu tonu o te tūruhi, ka puta he whai wāhitanga whanaketanga kāore i kitea i mua i te tau 2023 i te mākete umanga hōtēra. Ka whakahaerehia e tēnei tuhinga he tātaritanga hōhonu o te mākete umanga hōtēra o te ao, e kapi ana i te rahi o te mākete, te whenua whakataetae, ngā au whanaketanga, me ētahi atu, ā, ka whakaratohia he tohutoro whai hua mō ngā kaipupuri moni me ngā tāngata o roto i te umanga.

2. Tātaritanga rahi o te mākete

E ai ki ngā tatauranga o te umanga hōtēra o te ao, e matapaetia ana ka eke te rahi o te mākete o te umanga hōtēra o te ao ki te US$600 piriona i te tau 2023. I roto i ēnei, ko ngā mea matua e akiaki ana i te mākete ko te whakaoranga pumau o te ōhanga o te ao, te tipu tonu o te tūruhi me te tere o te whanaketanga o ngā mākete hou. Hei tāpiri, ko te pikinga o ngā utu whare me te whakapai ake i te kai tūruhi kua whai wāhi hoki ki te whānui ake o te rahi o te mākete ki tētahi taumata.

Mai i te tirohanga tau, e matapaetia ana ka eke te maha o ngā hōtera o te ao ki te 500,000 i te tau 2023, he pikinga tau-ki-te-tau o te 5.8%. I roto i ēnei, ko ngā hōtera papai, ngā hōtera papai me ngā hōtera utu iti e 16%, 32% me te 52% o te wahanga mākete. Mai i te tirohanga utu, he tino teitei ngā utu o ngā hōtera papai me ngā hōtera utu nui, ko te utu toharite mō ia pō neke atu i te 100 tāra US, ko ngā utu mō ngā hōtera utu iti he iti ake te utu, ko te utu toharite mō ia pō tata ki te 50 tāra US.

3. Tātari Whenua Whakataetae

I te mākete hōtera o te ao, ko ngā rōpū hōtera o te ao pēnei iMāriota, Hilton, InterContinental, tata ki te 40% o te hea mākete ko Starwood me Accor. He nui ngā momo waitohu me ngā painga rauemi o ēnei rōpū hōtēra nui, ā, he painga anō hoki ō rātou i roto i te whakataetae mākete. Hei tāpiri, kei te puta ake hoki ētahi waitohu hōtēra ā-rohe hou i te mākete, pērā i a Huazhu, Jinjiang me Home Inns o Haina.

Mō ngā painga whakataetae, ko ngā rōpū hōtēra nui e whakawhirinaki ana ki te awe o tō rātou waitohu, te kounga ratonga, ngā hongere hokohoko me ētahi atu painga hei kukume i ngā kiritaki. Ko ngā hōtēra ā-rohe, i tētahi atu taha, e whakawhirinaki ana ki ngā mahi ā-rohe me ngā painga utu hei kukume i ngā kiritaki. Heoi, i te kaha haere o te whakataetae mākete, kei te huri haere te umanga hōtēra mai i te whakataetae utu parakore ki te whakataetae kaha whānui pēnei i te kounga ratonga me te awe waitohu.

4. Matapae mō ngā au whanaketanga

Tuatahi, me te tere o te whanaketanga o te hangarau me ngā huringa o ngā whanonga a ngā kaihoko, ka noho ko te mamati me te mohiotanga hei au matua i roto i te whanaketanga o te umanga hōtēra a meake nei. Hei tauira, ka whakamahia mārire ngā hangarau hou pēnei i ngā rūma manuhiri atamai, ngā hōtēra kore tangata, me te takiuru ratonga-whaiaro ki te umanga hōtēra hei whakapai ake i te kounga ratonga me te whai huatanga.

Tuarua, mā te whakapai ake i te mōhiotanga ki te taiao, ka noho ko ngā hōtera matomato te ia o ngā whanaketanga ā muri ake nei. Ka whakaitihia e ngā hōtera matomato ō rātou pānga ki te taiao mā te tiaki pūngao, te tiaki taiao me ētahi atu mahi, ā, i te wa ano, ka taea hoki e rātou te whakanui ake i te mōhiotanga o ngā kaihoko ki te hōtera.

Tuatoru, me te tere haere o te ao whānui me te tipu tonu o te tūruhi, ka noho te mahi tahi me te auahatanga whakawhiti-rohe hei huarahi nui mō te whanaketanga o te umanga hōtēra ā muri ake nei. Hei tauira, mā te mahi tahi i waenga i ngā hōtēra me te tūruhi, te ahurea, ngā hākinakina me ētahi atu mara ka nui ake ngā āhuatanga kai me ngā tono a te kaihoko.

5. Ngā whakaaro rautaki haumi

Hei whakautu i te āhua o te mākete o te umanga hōtēra i te tau 2023, ka taea e ngā kaipupuri moni te whakamahi i ēnei rautaki e whai ake nei:

1. Hopukia ngā whai wāhitanga mākete, ā, whakamahia te mākete hōtēra papai, inā koa i te rohe o Āhia me te Moana-nui-a-Kiwa.

2. Kia aro ki te whanaketanga o ngā mākete hou, inā koa ko ngā waitohu hōtera o te rohe e hou ake ana.

3. Kia aro ki te whanaketanga o ngā hangarau hou pēnei i te tiaki taiao matomato me te mamati, me te haumi ki ngā umanga i roto i ngā mara e pā ana.

4. Kia aro ki te mahi tahi me te auahatanga whakawhiti-rohe, me te haumi ki ngā kamupene he pūkenga auaha me te pūmanawa mahi tahi whakawhiti-rohe.

I te nuinga o te wā, ka mau tonu te tipu o te mākete o te umanga hōtēra i te tau 2023, ā, ka pāngia, ka hangaia hoki te whanaketanga o te umanga hōtēra e ngā ia o te mamati, te auahatanga hangarau, te oranga tonutanga o te taiao, te rerekētanga waitohu me te whakangungu taranata. I te whakaoranga haere o te umanga tūruhi o te ao, e matapaetia ana ka whakatūwherahia e te umanga hōtēra ngā whai wāhitanga me ngā wero hou hei whakarato i ngā ratonga me ngā wheako pai ake ki ngā kaihoko.