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I. Tirohanga Whānui
Whai muri i te pānga kino o te mate urutā COVID-19, kei te āta ora ake te umanga hōtēra o Amerika, ā, kei te whakaatu i te kaha o te tipu. I te whakaoranga o te ōhanga o te ao me te whakaoranga o te tono haere a ngā kaihoko, ka uru te umanga hōtēra o Amerika ki tētahi wā hou o ngā whai wāhitanga i te tau 2025. Ka pāngia te tono mō te umanga hōtēra e ngā āhuatanga maha, tae atu ki ngā huringa o te mākete tūruhi, ngā whanaketanga hangarau, ngā huringa o te tono a ngā kaihoko, me ngā ia o te whanaketanga taiao me te pumau. Ka tātarihia hohonutia e tēnei pūrongo ngā huringa tono, ngā hihiri mākete me ngā tūmanakohanga ahumahi i roto i te umanga hōtēra o Amerika i te tau 2025 hei āwhina i ngā kaiwhakarato taonga hōtēra, ngā kaipupuri moni me ngā kaimahi ki te hopu i te tere o te mākete.
II. Te Āhua o nāianei o te Mākete Ahumahi Hōtera o Amerika
1. Te Whakaora me te Tipu o te Mākete
I te tau 2023 me te tau 2024, ka piki haere te hiahia mō te umanga hōtēra o Amerika, ā, ko te tipu o te tūruhi me te haere pakihi i akiaki i te whakaoranga o te mākete. E ai ki tētahi pūrongo a te American Hotel and Lodging Association (AHLA), e matapaetia ana ka hoki te moni whiwhi ā-tau o te umanga hōtēra o Amerika ki te taumata i mua i te mate urutā i te tau 2024, ka nui ake rānei i tērā. I te tau 2025, ka piki haere tonu te hiahia mō ngā hōtēra i te hokinga mai o ngā tūruhi o tāwāhi, ka piki ake te hiahia mō ngā tūruhi ā-rohe, ā, ka puta mai ngā tauira tūruhi hou.
Te matapae mō te tipu o te hiahia mō te tau 2025: E ai ki te STR (US Hotel Research), i te tau 2025, ka piki ake te reiti noho o te umanga hōtēra o Amerika, me te tipu toharite ia tau tata ki te 4%-5%.
Ngā rerekētanga ā-rohe i te Hononga o Amerika: He rerekē te tere o te whakaoranga o te tono hōtēra i ngā rohe rerekē. He pumau te tipu o te tono i ngā tāone nui pēnei i a New York, Los Angeles me Miami, engari kua tere ake te tipu o ētahi tāone iti me te rahi me ngā wāhi hararei.
2. Ngā panonitanga o ngā tauira tūruhi
Tūruhi whakangahau tuatahi: He kaha te tono mō ngā haerenga ā-rohe i te Hononga o Amerika, ā, kua riro te tūruhi whakangahau hei tino kaha ki te whakatipu i te tono mō ngā hōtēra. Ina koa i te wāhanga "tūruhi rapu utu" i muri i te mate urutā, he pai ake ki ngā kaihoko ngā hōtēra wāhi hararei, ngā hōtēra iti me ngā wāhi hararei. Nā te whakangāwari haere o ngā here haere, ka hoki haere mai ngā tūruhi o tāwāhi i te tau 2025, inā koa ko te hunga nō Ūropi me Amerika Latina.
Ka piki haere te haere pakihi: Ahakoa i tino pāngia te haere pakihi i te wā o te mate urutā, kua piki haere tonu i te mea ka memeha haere te mate urutā, ā, ka tīmata anō ngā mahi a ngā umanga. Ina koa i roto i te mākete teitei me te tūruhi huihuinga, ka kitea he tipu i te tau 2025.
Te tono mō ngā wāhi noho roa me ngā wāhi noho whakauru: Nā te rongonui o te mahi mamao me te tari ngāwari, kua tere te tipu o te tono mō ngā hōtēra me ngā whare noho hararei. He maha ake ngā kaihaerere pakihi e whiriwhiri ana ki te noho mō te wā roa, inā koa i ngā tāone nui me ngā wāhi hararei papai.
III. Ngā au matua o te tono mō ngā hōtēra i te tau 2025
1. Te tiaki taiao me te oranga tonutanga
I te mea ka nui ake te aro o ngā kaihoko ki te tiaki taiao me te oranga tonutanga, kei te kaha hoki te umanga hōtēra ki te mahi i ngā mahi tiaki taiao. I te tau 2025, ka nui ake te aro o ngā hōtēra o Amerika ki te tono i te tiwhikete taiao, te hangarau penapena pūngao me ngā taonga toi toi toi. Ahakoa he hōtēra papai, he hōtēra pakupaku, he hōtēra ōhanga rānei, he nui ake ngā hōtēra e whakamahi ana i ngā paerewa hanga whare matomato, e whakatairanga ana i te hoahoa hoa taiao me te hoko taonga toi matomato.
Tiwhikete matomato me te hoahoa penapena hiko: Kei te piki haere te maha o ngā hōtera e whakapai ake ana i ā rātou mahi taiao mā te tiwhikete LEED, ngā paerewa whare matomato me te hangarau penapena hiko. E matapaetia ana ka piki ake te ōwehenga o ngā hōtera matomato i te tau 2025.
Te pikinga ake o te hiahia mō ngā taonga taiao: Kua piki ake te hiahia mō ngā taonga taiao i roto i ngā hōtēra, tae atu ki te whakamahinga o ngā rauemi whakahou, ngā paninga kore-paitini, ngā taputapu iti-pūngao, me ētahi atu. Ina koa i roto i ngā hōtēra me ngā wāhi hararei whetu nui, kei te piki haere te hiranga o ngā taonga taiao me ngā whakapaipai hei kukume i ngā kaihoko.
2. Te Mātauranga me te Whakamamati
Kei te huri haere ngā hōtera atamai hei ia o ngā mahi nui i roto i te umanga hōtera o Amerika, inā koa i roto i ngā hōtera me ngā wāhi hararei nunui, kei reira ngā tono matihiko me ngā tono atamai e huri haere ana hei huarahi matua ki te whakapai ake i te wheako kiritaki me te whai huatanga o te whakahaere.
Ngā rūma manuhiri atamai me te whakaurunga hangarau: I te tau 2025, ka nui haere te rongonui o ngā rūma manuhiri atamai, tae atu ki te whakahaere i te rama, te hauhautanga me ngā ārai mā roto i ngā kaiawhina reo, ngā raka tatau atamai, ngā pūnaha takiuru me te takiuru aunoa, me ētahi atu.
Wheako ratonga-whaiaro me te kore-pa: Whai muri i te mate urutā, kua noho te ratonga kore-pa hei whiringa tuatahi mā ngā kaihoko. Ko te rongonui o ngā pūnaha takiuru-whaiaro atamai, takiuru-whaiaro me te whakahaere rūma e tutuki ai ngā hiahia o ngā kaihoko mō ngā ratonga tere, haumaru me te whai hua.
Te ao whānui me te wheako mariko: Hei whakarei ake i te wheako noho o ngā manuhiri, ka nui ake ngā hōtera ka whakamahi i te hangarau ao whānui (VR) me te ao whānui (AR) hei whakarato i ngā mōhiohio tauwhitiwhiti mō te haereere me te hōtera, ā, ka puta pea ēnei hangarau i roto i ngā wāhi whakangahau me ngā whare hui i roto i te hōtera.
3. Waitohu hōtēra me te wheako whaiaro
Kei te piki haere te hiahia o ngā kaihoko mō ngā wheako ahurei me ngā wheako whaiaro, inā koa i waenga i te whakatupuranga taitamariki, kei te kitea haere te hiahia mō te whakaritenga me te waitohu. Ahakoa te whakarato ratonga paerewa, ka aro nui ake ngā hōtera ki te waihanga i ngā wheako whaiaro me ngā wheako ā-rohe.
Hoahoa ahurei me te whakaritenga whaiaro: Kei te piki haere te rongonui o ngā hōtera papai, ngā hōtera hoahoa me ngā hōtera motuhake i te mākete o Amerika. He maha ngā hōtera e whakarei ake ana i te wheako noho a ngā kaihoko mā te hoahoa hoahoa ahurei, ngā taonga ritenga me te whakaurunga o ngā huānga ahurea o te rohe.
Ngā ratonga whakarite mō ngā hōtēra papai: Ka haere tonu ngā hōtēra papai ki te whakarato ratonga whaiaro hei whakatutuki i ngā hiahia o ngā manuhiri mō te papai, te whakamarie me te wheako motuhake. Hei tauira, ko ngā taonga hōtēra ritenga, ngā ratonga kaimahi tūmataiti me ngā wāhi whakangahau motuhake he huarahi nui katoa mā ngā hōtēra papai ki te kukume i ngā kiritaki whai rawa nui.
4. Te tipu o te ōhanga me ngā hōtera utu waenga
I te whakatikatika i ngā tahua a ngā kaihoko me te pikinga ake o te tono mō te "utu mō te moni", ka piki ake te tono mō ngā hōtera ōhanga me ngā hōtera waenga-papa i te tau 2025. Ina koa i ngā tāone tuarua me ngā wāhi tūruhi rongonui i te Hononga o Amerika, ka nui ake te aro o ngā kaihoko ki ngā utu whaitake me te wheako noho kounga teitei.
Ngā hōtera utu waenga me ngā hōtera noho roa: Kua piki ake te hiahia mō ngā hōtera utu waenga me ngā hōtera noho roa, inā koa i waenga i ngā whānau taitamariki, ngā kaihaerere roa me ngā tūruhi o te akomanga mahi. He maha ngā wā ka tukuna e ēnei hōtera he utu whaitake me ngā wāhi noho whakamarie, ā, he wāhanga nui o te mākete.
IV. Ngā Tirohanga me ngā Wero o te Ao kei te heke mai
1. Ngā Tūmanako Mākete
Te Tipu Kaha o te Hiahia: E matapaetia ana i te tau 2025, me te whakaoranga o te tūruhi ā-rohe me te ao whānui me te kanorau o te hiahia o ngā kaihoko, ka ārahi te umanga hōtēra o Amerika ki te tipu pumau. Ina koa i roto i ngā mara o ngā hōtēra papai, ngā hōtēra pakupaku me ngā wāhi hararei, ka piki ake te hiahia mō ngā hōtēra.
Te Huringa Mamati me te Hanganga Atamai: Ka noho te hurihanga mamati o ngā hōtēra hei ia o te umanga, inā koa te rongonuitanga o ngā whakaurunga atamai me te whanaketanga o ngā ratonga aunoa, ka whakarei ake i te wheako o ngā kiritaki.
2. Ngā Wero
Te Kore o ngā Kaimahi: Ahakoa te hokinga mai o te tono mō ngā hōtēra, kei te raru tonu te umanga hōtēra o Amerika i te korenga o ngā kaimahi, inā koa i ngā tūranga ratonga raina mua. Me whakarerekē kaha ngā kaiwhakahaere hōtēra i ā rātou rautaki whakahaere kia tutuki ai tēnei wero.
Te Pēhanga Utu: I te pikinga ake o ngā utu rauemi me te mahi, inā koa te haumi ki ngā whare matomato me ngā taputapu atamai, ka nui ake te pēhanga utu o ngā hōtēra i roto i te tukanga whakahaere. Ko te whakataurite i te utu me te kounga he take matua ā muri ake nei.
Whakamutunga
Ka whakaatu te umanga hōtēra o Amerika i tētahi āhuatanga o te whakaoranga o te tono, te kanorau o te mākete me te auahatanga hangarau i te tau 2025. Mai i ngā panonitanga o te tono a ngā kaihoko mō ngā wheako noho kounga teitei ki ngā ia o te umanga tiaki taiao me te mātauranga, kei te anga whakamua te umanga hōtēra ki tētahi huarahi whaiaro ake, hangarau ake, me te matomato ake. Mō ngā kaiwhakarato taonga hōtēra, mā te mārama ki ēnei ia me te whakarato hua e tutuki ai te tono o te mākete ka nui ake ngā whai wāhitanga mō rātou i ngā whakataetae a meake nei.
Wā tuku: Hanuere-09-2025