4 ngā huarahi ka taea e ngā raraunga te whakapai ake i te umanga manaaki manuhiri i te tau 2025

He mea nui ngā raraunga hei whakatau i ngā wero whakahaere, te whakahaere rauemi tangata, te ao whānui me te tūruhi nui rawa.

He tau hou tonu e puta ai ngā whakaaro mō ngā mea kei te haere mai mō te umanga manaaki manuhiri. I runga i ngā purongo o nāianei o te umanga, te whakamahi hangarau me te mamati, e mārama ana ko te tau 2025 te tau o ngā raraunga. Engari he aha te tikanga o tēnā? Ā, he aha tonu ngā mea e tika ana kia mahia e te umanga hei whakamahi i te nui o ngā raraunga kei a tātou?

Tuatahi, he horopaki. I te tau 2025, ka piki haere tonu te haereere o te ao, engari kāore te tipu e tino tere pērā i te tau 2023 me te tau 2024. Mā tēnei ka nui ake te hiahia mō te umanga ki te whakarato i tētahi wheako pakihi-wātea me ngā ratonga whaiaro. Mā ēnei au ka hiahiatia ngā hōtera ki te tohatoha rauemi atu ki te auahatanga hangarau. Ko te whakahaere raraunga me ngā hangarau taketake hei pou mō ngā mahi hōtera angitu. I te mea ka noho ko ngā raraunga te kaiārahi matua mō tā tātou umanga i te tau 2025, me whakamahi e te umanga manaaki manuhiri ki roto i ngā wāhanga matua e whā: te whakahaere aunoa i ngā mahi, te whakahaere rauemi tangata, te ao whānui me ngā wero tūruhi nui rawa atu.

Te whakahaere aunoa i ngā mahi

Ko te haumi ki ngā tūāpapa e whakamahi ana i te AI me te ako mīhini hei arotau i ngā mahi me noho ki te tihi o te rārangi a te kaipupuri hōtēra mō te tau 2025. Ka taea e te AI te āwhina i te tirotiro i te horapa o te kapua me te tautuhi i ngā ratonga kapua kāore e hiahiatia ana, kāore hoki e hiahiatia ana — ka āwhina i te tapahi i ngā raihana me ngā kirimana kāore e tino hiahiatia hei whakapai ake i te whai hua o te utu.

Ka taea hoki e te AI te whakapai ake i te wheako manuhiri mā te whakahohe i ngā taunekeneke kiritaki taiao me te whakahihiri me ngā ratonga ratonga-whaiaro. Ka taea hoki e ia te whakaiti i ngā mahi ā-ringa e pau ana te wā, pērā i te whakarite pukapuka, te takiuru manuhiri me te tuku rūma. He maha o ēnei mahi e uaua ai ki ngā kaimahi te whai wāhi ki te whakawhitiwhiti kōrero kounga me ngā manuhiri, te whakahaere tika rānei i ngā moni whiwhi. Mā te whakamahi i te hangarau AI, ka taea e ngā kaimahi te whakapau i te wā nui ake ki te whakarato taunekeneke whaiaro ake me ngā manuhiri.

Te whakahaere rauemi tangata

Ka taea e te aunoatanga te whakarei ake — ehara i te whakakapi — i te taunekeneke tangata. Mā tēnei ka taea e ngā kaimahi te arotahi ki ngā wheako manuhiri whai tikanga mā te whakamahi i te īmēra, te SMS me ētahi atu kōwhiringa whakawhitiwhiti kōrero hei whakaputa i te hokinga mai o te haumitanga pai ake.

Ka taea hoki e te AI te aro atu ki te kohikohi me te pupuri i ngā tāngata, e mau tonu ana ēnei wero nui i roto i te umanga. Ehara i te mea ka whakawātea noa te aunoatanga o te AI i te kaimahi i ngā mahi o ia rā, engari ka taea hoki e ia te whakapai ake i ō rātou wheako mahi mā te whakaiti i te ahotea me te whakamana i a rātou ki te arotahi ki te whakaoti rapanga, ā, ka whakapai ake i te taurite o ō rātou oranga mahi.

Ao whānui

Kua kawea mai e te whanaketanga o te ao whānui ngā wero hou. Ina mahi ana ngā hōtera ki ngā rohe, ka pāngia rātou e ngā arai pērā i te koretake o te ao tōrangapū, ngā rerekētanga ahurea me te uaua o te pūtea. Hei whakatere i ēnei wero, me whakatinana e te umanga he hangarau ka taea te aro atu ki ngā hiahia ahurei o te mākete.

Mā te whakamahi i ngā āheinga whakahaere mekameka tuku whakauru ka taea te whakarato māramatanga ki te whakahaere rauemi mō te hanga hōtēra me te whakarato taonga me ngā ratonga. He māmā noa iho, mā ēnei āheinga ka taea te whakarite kia tukuna ngā rauemi i te wā tika me te nui tika, ā, ka whai wāhi atu ki te hua pai.

Mā te whakamahi i tētahi rautaki whakahaere whanaungatanga kiritaki ka taea hoki te aro atu ki ngā rerekētanga ahurea kia tino mārama ai ki ngā whakaritenga wheako o ia manuhiri. Ka taea e te CRM te whakahāngai i ngā pūnaha me ngā huarahi katoa kia aro ki te kiritaki i ngā taumata o te ao me te rohe. Ka taea hoki te whakamahi i tēnei rautaki ki ngā taputapu hokohoko rautaki hei whakarite i te wheako manuhiri ki ngā manakohanga me ngā tono ā-rohe me te ahurea.

Tūruhi nui rawa

E ai ki te UN Tourism, i eke te taenga mai o ngā tūruhi o tāwāhi ki ngā whenua o Amerika me Ūropi ki te 97% o ngā taumata o te tau 2019 i te haurua tuatahi o te tau 2024. Ehara te tūruhi nui i te raruraru hou i roto i te umanga manaaki manuhiri, nā te mea kua piki haere tonu te maha o ngā manuhiri mō ngā tau, engari ko te mea kua rerekē ko te whakahē a ngā kainoho, kua piki haere te kaha o te karanga.

Ko te mea nui ki te aro atu ki tēnei wero ko te whakawhanake i ngā tikanga ine pai ake, me te whakamahi i ngā rautaki kua whakaritea hei whakahaere i ngā rerenga manuhiri. Ka taea e te hangarau te āwhina i te tohatoha anō i te tūruhi puta noa i ngā rohe me ngā wā, me te whakatairanga i ngā wāhi kē atu, kāore i te tino pukumahi. Hei tauira, ko Amsterdam te kaiwhakahaere i ngā rerenga tūruhi o te tāone mā te tātari raraunga, te aroturuki i ngā raraunga tūturu mō ngā manuhiri, me te whakamahi mō te hokohoko hei tuku anō i ngā whakatairanga ki ngā wāhi kāore i te tino haerea.